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Certificate Programme in Automated Ad Campaign Attribution Modeling

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The Certificate Programme in Automated Ad Campaign Attribution Modeling is a comprehensive course designed to equip learners with essential skills to excel in digital marketing. This program focuses on teaching the latest automated ad campaign attribution modeling techniques, enabling learners to understand the customer journey and optimize marketing campaigns effectively.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In today's data-driven world, there is an increasing demand for professionals who can leverage automation and data analytics to drive marketing success. This course is designed to meet that demand, providing learners with hands-on experience in using cutting-edge tools and technologies to analyze and interpret marketing data. By completing this course, learners will be able to demonstrate their expertise in automated ad campaign attribution modeling, a highly sought-after skill in the industry. This will open up new career advancement opportunities, whether learners are looking to move up in their current roles or explore new opportunities in digital marketing.

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Automated Ad Campaign Attribution Modeling
  • Fundamentals of Marketing Attribution & its Importance
  • Data Sources & Data Preparation for Attribution Modeling (including Google Ads data)
  • Algorithmic Attribution Models: A Comparative Analysis (Rule-Based, Data-Driven)
  • Advanced Automated Attribution Modeling Techniques
  • Implementing and Managing Automated Attribution Solutions
  • Attribution Modeling for Different Marketing Channels (e.g., Search, Social, Email)
  • Measuring ROI and Optimizing Campaigns Based on Attribution Data
  • Case Studies & Best Practices in Automated Ad Campaign Attribution

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Marketing Analyst (Automated Ad Attribution) Analyze campaign performance using automated attribution models; identify areas for optimization to improve ROI.

High demand for professionals skilled in Google Ads, and other major platforms.

Data Scientist (Attribution Modeling) Develop and implement advanced attribution models, leveraging machine learning techniques to provide accurate insights into marketing campaign effectiveness.

Requires strong programming skills and statistical knowledge.

Digital Marketing Specialist (Automated Campaign Management) Manage and optimize digital marketing campaigns using automated tools and attribution data, focusing on improving efficiency and targeting.

Strong understanding of paid media channels essential.

Marketing Automation Engineer Develop and maintain marketing automation systems, integrating attribution modeling to track and measure the impact of marketing activities.

Requires a deep understanding of marketing technology and APIs.

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ํš๋“ํ•  ๊ธฐ์ˆ 

Campaign Attribution Marketing Analytics Data Modeling Ad Optimization

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN AUTOMATED AD CAMPAIGN ATTRIBUTION MODELING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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