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Certificate Programme in Negotiation for Marketing

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The Certificate Programme in Negotiation for Marketing professionals is a strategic ten-unit course designed to meet the high industry demand for persuasive communication skills. In today's competitive landscape, effective negotiation is critical for securing partnerships, managing client expectations, and driving revenue growth.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

This programme equips learners with essential tactics to navigate complex deal-making scenarios, resolve conflicts, and create value. By mastering these techniques, marketing professionals can significantly enhance their career prospects, demonstrating the ability to lead high-stakes discussions. Graduates gain a distinct competitive edge, positioning themselves for leadership roles where influencing outcomes and building lasting relationships are paramount for organizational success.

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์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Foundations of Negotiation in Marketing
  • Strategic Marketing Negotiation Techniques
  • Negotiation Styles and Adaptive Strategies
  • Persuasion and Influence in Marketing Negotiations
  • Building Rapport and Trust in Marketing Deals
  • Handling Objections and Difficult Negotiations
  • Contract Negotiation and Legal Aspects in Marketing
  • Pricing Strategies and Negotiation
  • Ethical Considerations in Marketing Negotiation

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Negotiation Specialist (Marketing) Develop and implement negotiation strategies for marketing campaigns, securing optimal deals with suppliers and partners.

High demand in FMCG and tech.

Marketing Manager with Strong Negotiation Skills Lead marketing teams, manage budgets, and negotiate contracts with advertising agencies and media outlets.

Requires strategic thinking and excellent communication.

Brand Manager (Negotiation Focused) Develop and manage brand strategies, negotiate licensing agreements, and manage relationships with key stakeholders to maximize brand value.

Strong analytical skills essential.

Senior Marketing Executive (Commercial Negotiation) Handle complex negotiations, secure favorable pricing and terms, and manage relationships with clients and vendors.

Requires extensive experience in marketing and sales.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN NEGOTIATION FOR MARKETING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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