Certified Specialist Programme in Display Advertising Success

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์–ด๋””์„œ๋“  ํ•™์Šต

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Display Advertising Fundamentals & Best Practices
  • Targeting & Audience Segmentation (Programmatic Advertising, Contextual Targeting)
  • Creative Development & Optimization (Banner Ads, Rich Media, Responsive Design)
  • Measurement & Reporting (Attribution Modeling, KPI Tracking)
  • Campaign Management & Optimization (Real-time Bidding, Ad Exchange)
  • Ad Platforms & Technologies (Google Ads Display Network, Other DSPs)
  • Understanding Display Ad Pricing Models (CPM, CPC, CPA)
  • Legal & Compliance in Display Advertising

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Display Advertising Specialist Manage and optimize display advertising campaigns across various platforms, focusing on maximizing ROI and achieving client objectives.

Requires strong analytical and strategic skills.

Programmatic Display Manager Utilize programmatic buying platforms to automate and optimize display ad buying, leveraging data and technology for increased efficiency.

Deep understanding of DSPs (Demand-Side Platforms) is essential.

Digital Marketing Specialist (Display Focus) Develop and execute holistic digital marketing strategies, with a specific focus on display advertising.

Requires a blend of creative, analytical, and technical skills.

Experience with Google Ads is highly desirable.

Display Advertising Account Manager Manage client relationships, present campaign performance, and proactively suggest optimization strategies.

Excellent communication and client management skills are critical.

Experience in client reporting is essential.

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๊ณผ์ • ์ƒํƒœ

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN DISPLAY ADVERTISING SUCCESS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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