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Career Advancement Programme in E-commerce Ad Metrics
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๊ณผ์ ์ธ๋ถ์ฌํญ
- E-commerce Advertising Fundamentals: Campaign Structures & Budgeting
- Mastering Google Ads for E-commerce: Search, Shopping & Display Campaigns
- Facebook & Instagram Ads for E-commerce: Reaching Your Target Audience
- E-commerce Ad Metrics Analysis: ROAS, CPA, Conversion Rate Optimization
- Advanced E-commerce Attribution Modeling: Understanding Customer Journeys
- A/B Testing & Ad Creative Optimization for E-commerce
- Data Studio & Reporting for E-commerce Ad Performance
- E-commerce Retargeting Strategies & Remarketing Campaigns
๊ฒฝ๋ ฅ ๊ฒฝ๋ก
E-commerce Ad Metrics Career Roles (UK) Description PPC Specialist - Paid Search Marketing Manage and optimize paid search campaigns across major platforms, maximizing ROI through keyword research, bid management, and A/B testing.
Requires strong analytical skills and proficiency in Google Ads.
SEM Manager - Search Engine Marketing Develop and execute comprehensive SEM strategies, overseeing both paid and organic search efforts.
Requires expertise in SEO, PPC, and analytics, with a focus on driving organic traffic and improving search rankings.
E-commerce Analyst - Data Analysis & Reporting Analyze key performance indicators (KPIs) to identify trends and opportunities for improvement in e-commerce campaigns.
Requires strong data analysis skills using tools like Google Analytics and experience with reporting dashboards.
Digital Marketing Manager - Campaign Management & Strategy Lead and manage the overall digital marketing strategy, including e-commerce advertising.
Oversees budgets, campaign performance, and team members, requiring both strategic thinking and strong leadership abilities.
Data Scientist - Advanced Analytics & Modelling Develop predictive models to improve campaign performance and customer experience using advanced statistical methods.
Requires strong programming skills (e.g., Python, R), statistical modeling expertise, and experience with large datasets.
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