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Executive Certificate in Data-Driven Advertising Optimization

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Data-Driven Advertising Fundamentals & Strategy
  • Advanced Analytics for Advertising Optimization
  • Programmatic Advertising & Automation
  • Measurement & Attribution Modeling (including ROI)
  • Data Visualization & Reporting for Advertising
  • Search Engine Marketing (SEM) Optimization
  • Social Media Advertising Optimization
  • A/B Testing and Experiment Design for Enhanced Advertising Campaigns
  • Data Privacy and Compliance in Digital Advertising

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Data-Driven Advertising Role Description Digital Marketing Manager (Data-Driven Advertising) Develops and implements data-driven strategies for paid advertising campaigns across multiple platforms, focusing on maximizing ROI and campaign performance.

Requires expertise in Google Ads, social media advertising, and data analytics.

PPC Specialist (Search & Display Advertising) Manages and optimizes Pay-Per-Click (PPC) advertising campaigns on Google Ads and other platforms.

Analyzes campaign data to improve ad performance, targeting, and keyword selection.

A core role in data-driven advertising strategies.

Data Analyst (Advertising Performance) Analyzes large datasets from various advertising platforms to identify trends, patterns, and insights.

Provides actionable recommendations to improve campaign performance and ROI, contributing significantly to data-driven advertising optimization.

Marketing Automation Specialist (Data-Driven Campaigns) Automates marketing processes and workflows to streamline data-driven advertising.

Integrates advertising platforms with CRM and marketing automation tools to personalize campaigns and improve efficiency.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE CERTIFICATE IN DATA-DRIVEN ADVERTISING OPTIMIZATION
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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