Postgraduate Certificate in Ad Performance Management

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The Postgraduate Certificate in Ad Performance Management is a vital credential for marketers navigating today's data-driven landscape. Comprising ten comprehensive units, this course addresses the surging industry demand for professionals who can optimize digital campaigns and maximize return on investment.

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It equips learners with essential skills in analytics, budget allocation, and strategic planning, enabling them to drive measurable business growth. By mastering these competencies, graduates gain a competitive edge, positioning themselves for significant career advancement and leadership roles within the advertising sector. This program ensures you stay ahead of market trends, delivering tangible value to employers through expert performance management and data-informed decision-making processes.

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์–ด๋””์„œ๋“  ํ•™์Šต

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Performance Measurement & Attribution
  • Advanced Digital Marketing Analytics
  • Data-Driven Campaign Optimization & Ad Performance Management
  • Programmatic Advertising & Automation
  • Search Engine Marketing (SEM) & Paid Social Media Strategies
  • Marketing ROI & Budget Allocation
  • A/B Testing and Experimentation
  • Advanced Reporting & Dashboarding

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role (Ad Performance Management) Description PPC Specialist Manages Pay-Per-Click campaigns, optimizing for conversions and ROI.

High demand for analytical and strategic skills.

Digital Marketing Manager Oversees all digital marketing activities, including ad performance management, reporting, and strategy.

Requires leadership and team management skills.

SEO/SEM Specialist Focuses on both organic search (SEO) and paid search (SEM) optimization, improving website visibility and driving traffic.

Strong understanding of keyword research and analytics essential.

Data Analyst (Marketing) Analyzes marketing data to identify trends and insights, informing ad performance optimization and campaign strategies.

Expertise in data visualization and statistical analysis is crucial.

Social Media Manager Develops and implements social media strategies including paid advertising.

Requires creative content development and strong community management.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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Campaign Optimization Data Analysis

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
POSTGRADUATE CERTIFICATE IN AD PERFORMANCE MANAGEMENT
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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