Postgraduate Certificate in Ad Performance Testing

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The Postgraduate Certificate in Ad Performance Testing is a vital ten-unit program addressing the critical industry demand for data-driven marketing expertise. As businesses increasingly rely on digital advertising, this course equips learners with essential skills to optimize campaigns and maximize return on investment.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Participants master rigorous testing methodologies, analytics, and strategic decision-making, directly enhancing their professional value. By bridging the gap between creative execution and performance metrics, the certificate prepares graduates for accelerated career advancement in competitive digital roles. It empowers professionals to drive measurable growth, ensuring they remain indispensable assets in an evolving landscape where precision and accountability define success in modern advertising ecosystems.

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์–ด๋””์„œ๋“  ํ•™์Šต

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Performance Testing Fundamentals
  • Advanced Ad Campaign Analysis & Reporting
  • A/B Testing & Multivariate Testing for Ads
  • Programmatic Advertising & Performance Measurement
  • Attribution Modeling for Improved Ad ROI
  • Data Analytics for Ad Performance Optimization
  • Ad Performance Testing Tools & Technologies
  • Ethical Considerations in Ad Performance Testing

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Performance Test Engineer (AdTech) Designs and executes performance tests for advertising platforms, focusing on scalability and responsiveness.

Requires proficiency in JMeter and LoadRunner.

High demand in the UK's burgeoning AdTech sector.

Ad Performance Analyst Analyzes advertising campaign performance data to optimize strategies and maximize ROI.

Strong data analysis and reporting skills are essential, with experience in Google Ads and other major advertising platforms a plus.

Excellent career progression potential.

Digital Marketing Specialist (Performance Focus) Manages and optimizes digital advertising campaigns across various channels.

Requires a strong understanding of performance marketing principles and experience with A/B testing and conversion rate optimization.

A growing field with high demand.

Automation Engineer (Ad Performance) Develops and maintains automated testing frameworks for ad platforms.

Proficiency in scripting languages (e.g., Python, JavaScript) and experience with CI/CD pipelines is vital.

Highly sought-after skillset.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Ad Testing Performance Analysis Data Interpretation Campaign Optimization Statistical Methods

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
POSTGRADUATE CERTIFICATE IN AD PERFORMANCE TESTING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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