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Graduate Certificate in Audience Retargeting Tactics

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learn to craft highly effective retargeting campaigns across multiple channels, boosting conversion rates and maximizing ROI. Gain a competitive edge in a high-demand field with improved career prospects and increased earning potential. Our unique approach blends practical workshops with real-world case studies, ensuring you're job-ready upon graduation. Master audience retargeting and transform your marketing career.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Audience Retargeting: Strategies and Platforms
  • Advanced Retargeting Techniques: Lookalike Audiences and Predictive Modeling
  • Measurement and Optimization of Retargeting Campaigns: ROI and Attribution Modeling
  • Audience Retargeting with Google Ads and Social Media Platforms (Facebook, Instagram, etc.)
  • Programmatic Advertising and Retargeting: Real-time bidding (RTB) and DSPs
  • Creating High-Converting Retargeting Ads: Copywriting and Design Best Practices
  • Legal and Ethical Considerations in Retargeting: Privacy and Data Security
  • Data Analytics for Audience Retargeting: Segmentation and Customer Journey Mapping

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Digital Marketing Specialist (Audience Retargeting) Develops and implements audience retargeting strategies across various digital channels, maximizing ROI for clients.

Requires strong analytical and campaign management skills.

Data Analyst (Retargeting Focus) Analyzes campaign performance data to optimize retargeting efforts.

Proficient in data visualization and reporting, identifying key trends in audience behavior.

Audience retargeting expertise is crucial.

PPC Specialist (Retargeting) Manages paid search campaigns with a focus on retargeting.

Skilled in keyword research, bid management, and A/B testing to enhance campaign effectiveness.

Retargeting experience a must.

Marketing Automation Specialist (Retargeting) Automates retargeting workflows using marketing automation platforms.

Experience with email marketing, CRM integration and campaign personalization essential.

Audience retargeting is a core function.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GRADUATE CERTIFICATE IN AUDIENCE RETARGETING TACTICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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