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Certificate Programme in Social Media Management for Public Sector

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The Certificate Programme in Social Media Management for the Public Sector addresses the critical need for transparent and effective government communication. With rising industry demand for digital literacy in public administration, this ten-unit course equips professionals with essential skills in content strategy, community engagement, and crisis management.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learners master data analytics and ethical guidelines to enhance citizen trust and operational efficiency. By bridging the gap between traditional public service and modern digital platforms, the program prepares candidates for significant career advancement. Graduates gain the expertise to lead impactful social media initiatives, ensuring they remain competitive and effective in todayโ€™s increasingly connected public sector landscape.

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Social Media Strategy for Public Sector Organisations
  • Content Creation and Curation for Government Agencies
  • Social Media Analytics and Reporting for Public Services
  • Community Management and Engagement for Public Sector
  • Crisis Communication and Reputation Management on Social Media
  • Accessibility and Inclusivity in Public Sector Social Media
  • Legal and Ethical Considerations for Government Social Media
  • Advertising and Paid Media Strategies for Public Sector Campaigns

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Social Media Manager (Public Sector) Develop and implement social media strategies for government bodies, focusing on community engagement and public service announcements.

Digital Communications Officer Manage social media accounts, create engaging content, and monitor online conversations to maintain a positive public image for government initiatives.

Requires strong writing and communication skills.

Public Sector Social Media Strategist Develop and oversee long-term social media strategies, aligning them with organisational goals and conducting data analysis to measure campaign success.

Community Engagement Specialist (Digital) Utilize social media platforms to engage with citizens, respond to queries, and foster a sense of community around government services.

This role requires excellent customer service skills.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Social Media Strategy Content Creation Crisis Management Community Engagement

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN SOCIAL MEDIA MANAGEMENT FOR PUBLIC SECTOR
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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