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Masterclass Certificate in Ad Testing for Conversions

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Testing Fundamentals: A/B Testing, Multivariate Testing, and Statistical Significance
  • Landing Page Optimization for Conversions: UX/UI Design and CRO Best Practices
  • Ad Creative Development: Crafting High-Converting Visuals and Messaging
  • Keyword Research and Targeting for Conversions: Maximizing Reach and Relevance
  • Audience Segmentation and Targeting: Reaching the Right Customers with the Right Ads
  • Ad Bidding Strategies for Conversions: Maximizing ROI with Smart Bidding
  • Tracking and Measurement of Ad Performance: Google Analytics and Conversion Tracking
  • Advanced Ad Testing Techniques: Personalization, Dynamic Creative Optimization (DCO)
  • Case Studies and Best Practices in Ad Testing for Conversions: Real-world examples
  • Ethical Considerations in Ad Testing: Transparency, data privacy, and responsible advertising

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Role Description Avg.

Salary (GBP) Digital Marketing Specialist (Ad Testing) Develops and implements A/B testing strategies for online advertising campaigns, optimizing conversion rates.

Requires proficiency in ad platforms like Google Ads and Facebook Ads. 35,000 - 55,000 PPC Advertising Manager (Conversion Focused) Manages paid search campaigns, focusing on improving conversion rates through meticulous ad testing and keyword optimization.

Strong analytical skills are crucial. 40,000 - 65,000 Conversion Rate Optimization (CRO) Analyst Analyzes website and advertising data to identify areas for improvement in conversion rates.

Designs and executes A/B tests to validate hypotheses and improve user experience. 45,000 - 70,000 Marketing Automation Specialist (Ad Integration) Integrates advertising campaigns with marketing automation platforms, using data-driven insights to personalize messaging and improve conversion rates through targeted ad testing. 40,000 - 60,000

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
MASTERCLASS CERTIFICATE IN AD TESTING FOR CONVERSIONS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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