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Masterclass Certificate in Ad Campaign Testing Fundamentals

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The Masterclass Certificate in Ad Campaign Testing Fundamentals offers ten comprehensive units designed to meet the high industry demand for data-driven marketing experts. This course is crucial for professionals seeking to optimize advertising performance and reduce wasted spend.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

By mastering essential testing methodologies, learners gain the ability to analyze campaign metrics effectively and make informed strategic decisions. The curriculum equips students with practical skills that are directly applicable to real-world scenarios, enhancing their value in the competitive digital marketing landscape. Completing this certification not only validates expertise but also significantly boosts career advancement opportunities, enabling marketers to drive measurable growth and stay ahead in an ever-evolving technological environment.

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Campaign Testing Fundamentals: A foundational overview
  • A/B Testing: Mastering the basics of A/B testing for improved campaign performance
  • Multivariate Testing: Exploring advanced testing methodologies for comprehensive optimization
  • Key Metrics & KPIs: Understanding and interpreting crucial data points in ad campaign analysis
  • Statistical Significance: Determining reliable results and avoiding false positives
  • Landing Page Optimization: Improving conversion rates through effective landing page testing
  • Ad Creative Testing: Refining your ad copy and visuals for maximum impact
  • Targeting & Segmentation: Optimizing your ad targeting for improved ROI
  • Reporting & Analysis: Creating insightful reports and dashboards for informed decision-making

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Role Description Salary Range (GBP) Digital Marketing Specialist (PPC/SEO) Manage and optimize paid advertising campaigns across various digital channels; implement search engine optimization strategies. ยฃ30,000 - ยฃ60,000 Campaign Testing Analyst (A/B Testing) Conduct A/B testing, multivariate testing and other experiments to optimize ad campaign performance; analyze data and provide recommendations. ยฃ35,000 - ยฃ70,000 Data Analyst (Ad Campaign Performance) Analyze large datasets from various ad platforms; create reports and dashboards to track campaign performance; identify areas for improvement. ยฃ30,000 - ยฃ65,000 Marketing Automation Specialist (Ad Tech) Automate ad campaign workflows and processes; integrate various marketing tools and platforms to streamline campaign management. ยฃ40,000 - ยฃ75,000

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Ad Testing Campaign Optimization Data Analysis A/B Testing

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
MASTERCLASS CERTIFICATE IN AD CAMPAIGN TESTING FUNDAMENTALS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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