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Career Advancement Programme in Online Campaign Tracking

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The Career Advancement Programme in Online Campaign Tracking is a certificate course designed to equip learners with essential skills for career advancement in digital marketing. This programme focuses on the crucial aspect of campaign tracking, which allows marketers to measure and optimize their online campaigns effectively.

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이 과정에 λŒ€ν•΄

In today's digital age, the demand for professionals who can accurately track, analyze, and optimize online campaigns is at an all-time high. By gaining a deep understanding of online campaign tracking, learners can help businesses make data-driven decisions, improve marketing ROI, and stay ahead of the competition. Through this comprehensive course, learners will master various tools and techniques for tracking and analyzing online campaigns, including Google Analytics, UTM parameters, and conversion tracking. By the end of the programme, learners will be well-prepared to excel in their current roles or pursue new opportunities in digital marketing, advertising, or analytics.

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κ³Όμ • 세뢀사항

  • Introduction to Online Campaign Tracking: Setting up Goals and KPIs
  • Mastering Google Analytics for Online Campaign Measurement
  • Advanced Google Analytics: Segmentation & Cohort Analysis for Online Campaigns
  • Data Studio Reporting and Visualization for Online Campaign Performance
  • Paid Media Campaign Tracking: Google Ads & Social Media Advertising
  • Email Marketing Campaign Tracking and Optimization
  • Attribution Modeling for a Holistic View of Online Campaign Success
  • A/B Testing and Conversion Rate Optimization (CRO) for Online Campaigns
  • Online Campaign Tracking Tools and Technologies

κ²½λ ₯ 경둜

Career Role (Online Campaign Tracking) Description Digital Marketing Specialist Develop and execute online marketing campaigns, track performance using Google Analytics and other tools, and analyze data to optimize strategies.

Requires strong analytical skills and expertise in paid media.

Data Analyst - Campaign Tracking Analyze large datasets from online marketing campaigns to identify trends, measure ROI, and make data-driven recommendations for improvement.

Requires proficiency in SQL and data visualization tools.

Marketing Automation Specialist Implement and manage marketing automation platforms to automate campaign processes, track customer journeys, and improve lead generation.

Experience with marketing automation software is essential.

PPC Specialist (Paid Search) Manage and optimize paid search campaigns across various platforms, track keyword performance, and improve campaign ROI.

Requires expertise in Google Ads and other paid search platforms.

SEO Specialist (Search Engine Optimisation) Improve website organic search ranking through on-page and off-page optimization techniques, track website traffic and keyword rankings, and analyze performance data.

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νšλ“ν•  기술

Campaign Tracking Data Analysis Online Marketing Performance Metrics

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λΉ λ₯Έ 경둜: £140
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κ²½λ ₯ μΈμ¦μ„œ νšλ“

μƒ˜ν”Œ μΈμ¦μ„œ λ°°κ²½
CAREER ADVANCEMENT PROGRAMME IN ONLINE CAMPAIGN TRACKING
μ—κ²Œ μˆ˜μ—¬λ¨
ν•™μŠ΅μž 이름
μ—μ„œ ν”„λ‘œκ·Έλž¨μ„ μ™„λ£Œν•œ μ‚¬λžŒ
London School of International Business (LSIB)
μˆ˜μ—¬μΌ
05 May 2025
블둝체인 ID: s-1-a-2-m-3-p-4-l-5-e
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