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Executive Certificate in Ad Campaign Testing Analytics

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Executive Certificate in Ad Campaign Testing Analytics: In today's data-driven world, understanding Ad Campaign Testing Analytics is crucial for business growth and success. This executive certificate course focuses on the importance of data-driven decision making in advertising, providing learners with essential skills to measure, analyze, and optimize advertising campaigns.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

The course covers various topics including A/B testing, multivariate testing, conversion tracking, and attribution modeling. Learners will gain hands-on experience with industry-standard tools and techniques to analyze and interpret campaign data, enabling them to make informed decisions that drive business growth. With the increasing demand for data-driven marketing professionals, this course provides learners with a competitive edge in the job market. It equips learners with the skills needed to advance their careers in advertising, marketing, and analytics, providing them with a solid foundation in Ad Campaign Testing Analytics that can be applied in various industries.

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์–ด๋””์„œ๋“  ํ•™์Šต

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LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Campaign Testing Fundamentals & Metrics
  • A/B Testing and Multivariate Testing Design
  • Ad Creative Optimization & Analytics
  • Advanced Ad Campaign Testing Analytics & Reporting
  • Data Analysis for Ad Campaign Performance
  • Statistical Significance and Hypothesis Testing in Advertising
  • Attribution Modeling for Improved ROI
  • Data Visualization for Campaign Insights
  • Implementing and Managing Ad Campaign Testing Tools

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Digital Marketing Analyst ( Ad Campaign Testing Analytics ) Analyze campaign performance, optimize ad spend, and generate insightful reports.

High demand for data-driven marketers in the UK.

Data Scientist ( Advanced Analytics ) Develop predictive models, leverage statistical methods for campaign optimization, and interpret complex data sets.

A highly sought-after role with excellent salary prospects.

Marketing Manager ( Campaign Strategy & Analysis ) Lead campaign development, utilize testing analytics to inform decisions, and manage marketing budgets effectively.

Requires strong strategic thinking and analytical skills.

Business Intelligence Analyst ( Data-Driven Decision Making ) Extract, transform, and load (ETL) data, create dashboards to visualize campaign results, and provide actionable insights to business leaders.

Strong data visualization skills are essential.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE CERTIFICATE IN AD CAMPAIGN TESTING ANALYTICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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