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Certificate Programme in Storytelling for Beauty Brand Crisis Management

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learn to craft compelling narratives, manage social media fallout, and leverage crisis communication techniques. Gain practical skills in reputation repair and brand recovery, opening doors to exciting career opportunities in public relations, marketing, and brand management. This unique program combines storytelling theory with real-world case studies, including social media crisis simulation exercises. Master the art of narrative control and transform crisis into opportunity.

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์–ด๋””์„œ๋“  ํ•™์Šต

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Understanding Beauty Brand Crises: Identifying Triggers & Escalation
  • Crisis Communication Strategies for the Beauty Industry: Social Media & PR
  • Narrative Crafting for Damage Control: Storytelling Techniques
  • Reputation Management & Brand Recovery: Case Studies in Beauty
  • Legal & Ethical Considerations in Beauty Brand Crisis Response
  • Consumer Psychology & Sentiment Analysis in Beauty Crises
  • Media Training for Beauty Brand Spokespeople: Handling Difficult Questions
  • Developing a Crisis Communication Plan: Beauty Brand Crisis Management Plan Template
  • Storytelling for Brand Authenticity & Trust Building Post-Crisis

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role in Beauty Brand Storytelling & Crisis Management (UK) Description Public Relations Specialist (Beauty, Crisis Communication) Develops and executes PR strategies for beauty brands, managing reputation during crises.

Strong storytelling skills essential.

Social Media Manager (Beauty, Brand Storytelling, Crisis Response) Manages brand social media, crafting engaging narratives and responding effectively to negative feedback and brand crises.

Content Creator (Beauty, Brand Narrative, Crisis Communication) Creates compelling content (video, written, etc.) that enhances brand image and effectively addresses reputational challenges.

Crisis Communication Consultant (Beauty Industry, Storytelling) Provides expert advice to beauty brands on crisis communication strategies, using storytelling to shape public perception.

Marketing Manager (Beauty, Brand Storytelling, Risk Management) Oversees marketing campaigns, incorporating compelling narratives while proactively managing potential brand crises and reputational risks.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN STORYTELLING FOR BEAUTY BRAND CRISIS MANAGEMENT
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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