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Masterclass Certificate in Transmedia Storytelling for Customer Service

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The Masterclass Certificate in Transmedia Storytelling for Customer Service is a vital ten-unit program designed to meet growing industry demand for narrative-driven engagement strategies. As brands increasingly rely on omnichannel experiences, professionals must master the art of cohesive storytelling across diverse platforms.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

This course equips learners with essential skills in crafting unified narratives that enhance customer loyalty and brand perception. By understanding audience psychology and cross-platform consistency, graduates gain a competitive edge in career advancement. The curriculum bridges the gap between traditional support and modern engagement, ensuring professionals can drive meaningful connections and operational excellence in today's dynamic digital marketplace.

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Transmedia Storytelling Fundamentals: Introduction to the principles and strategies of crafting narratives across multiple platforms.
  • Customer Journey Mapping for Transmedia: Identifying key touchpoints and opportunities for engaging customers through storytelling.
  • Developing Customer Personas for Transmedia Campaigns: Creating detailed representations of target audiences to inform storytelling choices.
  • Designing Interactive Narratives for Customer Service: Exploring game mechanics and branching storylines to enhance engagement.
  • Content Strategy for Transmedia Customer Service: Planning and scheduling content across various channels (e.g., social media, email, website).
  • Measuring the ROI of Transmedia Customer Service: Tracking key metrics to assess the effectiveness of storytelling initiatives.
  • Case Studies in Transmedia Storytelling for Customer Service: Analyzing successful examples from different industries.
  • Legal and Ethical Considerations in Transmedia Storytelling: Understanding copyright, privacy, and other relevant legal issues.

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Transmedia Storytelling Specialist (Customer Service) Develops and implements engaging, multi-platform narratives to enhance customer experiences.

Expertise in crafting compelling stories across various media channels is crucial.

Digital Content Creator (Customer Service Focus) Creates engaging digital content, including videos, social media posts, and interactive experiences, centered around customer service improvements and brand storytelling.

Requires strong storytelling and customer service skills.

Customer Experience Designer (Transmedia Storytelling) Designs holistic customer journeys leveraging transmedia storytelling to create memorable and impactful interactions across multiple touchpoints.

Deep understanding of customer needs is paramount.

Brand Storytelling Manager (Customer-centric focus) Develops and manages brand narratives that resonate with customers, enhancing brand loyalty and customer satisfaction through diverse media channels.

Strong project management skills are required.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Transmedia Storytelling Customer Service Narrative Design Audience Engagement

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
MASTERCLASS CERTIFICATE IN TRANSMEDIA STORYTELLING FOR CUSTOMER SERVICE
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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