Global Certificate Course in Transcreation
-- ViewingNowThe Global Certificate Course in Transcreation is a comprehensive program designed to meet the growing demand for skilled transcreation professionals in the international market. This course emphasizes the importance of culturally adapting marketing messages while maintaining the intent, tone, and style of the original content.
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完了まで2ヶ月
週2-3時間
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コース詳細
- Introduction to Transcreation: Understanding the nuances and differences between translation and transcreation
- Cultural Adaptation and Localization: Strategies for adapting marketing materials to resonate with target audiences
- Transcreation in Different Media: Applying transcreation principles to various formats (website content, video scripts, advertising copy)
- The Transcreation Process: A step-by-step guide including briefing, research, adaptation, review, and testing
- Linguistic and Cultural Analysis for Transcreation: Developing a deep understanding of source and target cultures
- Quality Assurance and Evaluation in Transcreation: Metrics and best practices for assessing transcreation quality
- Legal and Ethical Considerations in Transcreation: Copyright, intellectual property, and cultural sensitivity
- Transcreation Technologies and Tools: Utilizing CAT tools and other technologies to streamline the process
- Case Studies in Successful Transcreation: Learning from real-world examples of effective transcreation campaigns
キャリアパス
Transcreation Career Roles (UK) Description Transcreation Specialist Adapts marketing and advertising materials, ensuring cultural relevance and brand consistency across different languages.
High demand in global businesses.
International Content Manager Manages and oversees the creation of multilingual content, coordinating with transcreation specialists and ensuring high-quality translations for international audiences.
Strong project management skills are crucial.
Localization Project Manager Leads cross-functional teams to manage large-scale localization projects, including transcreation, translation, and adaptation.
Requires strong organizational and communication skills.
Global Marketing Copywriter Creates engaging and culturally appropriate marketing copy for international markets, focusing on transcreation to maximize impact across diverse audiences.
A strong understanding of global marketing strategies is essential.
入学要件
- 主題の基本的な理解
- 英語の習熟度
- コンピューターとインターネットアクセス
- 基本的なコンピュータースキル
- コース完了への献身
事前の正式な資格は不要。アクセシビリティのために設計されたコース。
コース状況
このコースは、キャリア開発のための実用的な知識とスキルを提供します。それは：
- 認可された機関によって認定されていない
- 認可された機関によって規制されていない
- 正式な資格の補完
コースを正常に完了すると、修了証明書を受け取ります。
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