Advanced Certificate in Online Advertising Guidelines
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このコースについて
100%オンライン
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完了まで2ヶ月
週2-3時間
いつでも開始
待機期間なし
コース詳細
- Online Advertising Fundamentals: Search Engine Marketing (SEM), Social Media Marketing (SMM), Display Advertising
- Advanced Search Engine Optimization (SEO) Techniques: Keyword research, on-page optimization, link building
- Programmatic Advertising: Real-time bidding (RTB), demand-side platforms (DSPs), supply-side platforms (SSPs)
- Social Media Advertising Strategies: Campaign management, targeting, audience segmentation, and measurement
- Display Advertising and Creative Development: Banner ads, rich media, interactive ads, and A/B testing
- Mobile Advertising: App advertising, mobile-first indexing, and optimization
- Analytics and Measurement: Google Analytics, conversion tracking, ROI calculation
- Online Advertising Legal and Ethical Considerations: Data privacy, compliance, and advertising regulations
- Advanced Budgeting and Campaign Management: Optimizing campaigns for maximum ROI and CPA
- Emerging Trends in Online Advertising: Influencer marketing, video advertising, and AI in advertising
キャリアパス
Job Role Description PPC Specialist (Paid Search Advertising) Manages and optimizes paid search campaigns across Google Ads, Bing Ads etc.
High demand for data analysis and campaign management skills.
SEO Specialist (Search Engine Optimization) Focuses on organic search rankings, keyword research, on-page optimization, and technical SEO.
Crucial for long-term digital marketing strategy.
Social Media Manager (Social Media Marketing) Develops and executes social media strategies across various platforms, engaging audiences and driving conversions.
Strong communication skills are vital.
Programmatic Advertising Manager (Display Advertising) Manages programmatic ad buying, utilizing platforms like Google DV360 and other DSPs, to reach target audiences efficiently.
Deep understanding of ad tech is essential.
Data Analyst - Online Advertising (Digital Analytics) Analyzes website traffic, campaign performance, and user behavior to provide data-driven insights for improved marketing strategies.
Expertise in Google Analytics is highly valued.
入学要件
- 主題の基本的な理解
- 英語の習熟度
- コンピューターとインターネットアクセス
- 基本的なコンピュータースキル
- コース完了への献身
事前の正式な資格は不要。アクセシビリティのために設計されたコース。
コース状況
このコースは、キャリア開発のための実用的な知識とスキルを提供します。それは：
- 認可された機関によって認定されていない
- 認可された機関によって規制されていない
- 正式な資格の補完
コースを正常に完了すると、修了証明書を受け取ります。
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