Global Certificate Course in Ad Performance Fundamentals
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Course Details
- Ad Campaign Structures and Strategies
- Keyword Research and Targeting for Enhanced ROI
- Ad Copywriting and Creative Optimization
- Landing Page Optimization and Conversion Rate Optimization (CRO)
- Ad Bidding Strategies and Budget Management
- Performance Measurement and Reporting (Attribution Modeling)
- A/B Testing and Experimentation
- Google Ads Fundamentals
Career Path
Career Role Description Digital Marketing Specialist (PPC, SEO) Manage paid advertising campaigns across Google Ads and other platforms, optimizing for conversions.
Develop and execute SEO strategies to improve organic search rankings.
PPC Advertising Manager (Google Ads, Bing Ads) Oversee all aspects of pay-per-click advertising, including budget allocation, keyword research, ad copywriting, and performance analysis.
Requires strong analytical skills and proficiency in Google Ads.
Performance Marketing Analyst (Data Analysis, Reporting) Analyze campaign data to identify trends, optimize performance, and provide actionable insights.
Expertise in data analysis tools and a strong understanding of key performance indicators (KPIs) are essential.
Search Engine Optimisation (SEO) Specialist (Keyword Research, On-Page Optimisation) Improve website visibility through organic search results.
Responsibilities include keyword research, on-page optimization, and link building.
Knowledge of Google Analytics and Search Console is beneficial.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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