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Certificate Programme in Google Ads Performance
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Course Details
- Google Ads Fundamentals: Account Structure and Setup
- Keyword Research and Targeting: Optimizing for Search & Display
- Google Ads Campaign Creation & Management
- Search & Display Campaign Strategies: Bidding and Budgeting
- Google Ads Performance Measurement and Reporting: Data Analysis
- Conversion Tracking and Optimization
- Remarketing and Audience Targeting: Reaching the Right Customers
- Mobile Advertising with Google Ads
- Google Ads Best Practices: Compliance and Policies
- Advanced Google Ads Techniques: Automation and Scripting
Career Path
Google Ads Performance Career Roles Job Description Google Ads Specialist Develop and execute Google Ads campaigns, manage budgets, and optimize for conversions.
High demand for PPC (pay-per-click) expertise.
PPC Manager (Pay-Per-Click) Oversee multiple Google Ads accounts, analyze campaign performance, and report on key metrics.
Requires strong analytical and leadership skills.
Digital Marketing Executive (Google Ads) Manage all aspects of digital marketing campaigns, with a strong focus on Google Ads performance and ROI (return on investment).
Excellent communication and client management skills needed.
Search Engine Marketing (SEM) Specialist Experienced in all aspects of SEM, primarily focused on Google Ads strategy, keyword research, and bid management.
Data-driven decision making essential.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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