HOST: Welcome to our podcast, where we bring you insights from experts in various fields. I'm thrilled to have with us today an expert who will shed light on a crucial aspect of modern business: online reputation management. Our guest is a renowned professional, teaching a course titled 'Certified Professional in Social Media Monitoring for Reputation Building'.

HOST: Welcome to our podcast, today I'm thrilled to be joined by Dr. Jane Smith, an expert in Biomimicry technologies and the lead instructor for the Certificate Programme in Biomimicry Technologies for Water Conservation.