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Certificate Programme in Click-through Rate Conversion

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์–ด๋””์„œ๋“  ํ•™์Šต

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Click-Through Rate (CTR) Optimization
  • Understanding User Behavior and Website Analytics for CTR Improvement
  • A/B Testing and Multivariate Testing for CTR Enhancement
  • Keyword Research and Targeting for Higher Click-Through Rates
  • Landing Page Optimization for Conversions and Click-Through Rate
  • Email Marketing and CTR Strategies
  • Analyzing CTR Data and Reporting
  • Case Studies in Click-Through Rate Conversion

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Digital Marketing Specialist (Click-Through Rate Conversion) Develop and implement strategies to maximize website click-through rates and conversions, leveraging data analysis and A/B testing.

High demand in UK digital marketing agencies.

Conversion Rate Optimization (CRO) Analyst Analyze website user behavior, identify areas for improvement, and implement CRO strategies to boost conversion rates.

Strong analytical and problem-solving skills are essential.

PPC Specialist (Click-Through Rate Focused) Manage paid advertising campaigns, focusing on optimizing click-through rates and return on ad spend (ROAS).

Experience with Google Ads and other PPC platforms is required.

Web Analyst (Click-Through Rate Expertise) Track website traffic, analyze user behavior, and identify opportunities to improve click-through rates and overall website performance.

Strong data analysis skills are crucial.

Email Marketing Specialist (Conversion Focused) Craft compelling email campaigns designed to drive click-throughs and conversions.

Knowledge of email marketing automation tools is a plus.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN CLICK-THROUGH RATE CONVERSION
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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