Postgraduate Certificate in Crisis Communication Crisis Management for Small Business Leaders
-- viewing nowPostgraduate Certificate in Crisis Communication: This program equips small business leaders with the essential skills to navigate and mitigate crises. Learn crisis management strategies tailored for smaller organizations.
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Course details
• Risk Assessment and Mitigation Planning (including Business Continuity Planning)
• Social Media and Digital Crisis Communication
• Crisis Communication Training for Employees
• Legal and Ethical Considerations in Crisis Management
• Reputation Management and Recovery
• Case Studies in Small Business Crises
• Developing a Crisis Communication Plan (includes template creation and practical exercises)
• Communicating with Stakeholders During a Crisis
• Measuring the Effectiveness of Crisis Communication
Career path
Career Role | Description |
---|---|
Crisis Communication Manager (Small Business) | Develops and implements crisis communication strategies for small businesses, managing media relations and internal communications during critical events. High demand for proactive and reactive crisis management skills. |
Public Relations Officer (SME Focus) | Manages the reputation and public image of small and medium-sized enterprises (SMEs), handling crisis communication and media inquiries. Strong writing and communication skills are essential. |
Business Continuity Planner (Small Business Specialist) | Develops and maintains business continuity plans for small businesses, including crisis response protocols and recovery strategies. Expertise in risk assessment and mitigation is crucial. |
Risk Management Consultant (SME Sector) | Advises small businesses on risk management strategies, including crisis preparedness and mitigation techniques. Experience in diverse industries is beneficial. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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