Certified Specialist Programme in Cross-Device Ad Targeting

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The Certified Specialist Programme in Cross-Device Ad Targeting is a comprehensive course designed to empower digital marketing professionals with the latest skills in cross-device ad targeting. This certification is crucial in today's multi-device landscape, where consumers switch between devices, making it essential to deliver seamless and personalized ad experiences.

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About this course

This programme is designed to meet the growing industry demand for specialists who can effectively target ads across multiple devices. Learners will gain a deep understanding of various cross-device targeting methodologies, audience segmentation techniques, and data-driven strategies. They will also become proficient in using advanced ad tech platforms for cross-device tracking and targeting. By earning this certification, learners will enhance their career prospects and demonstrate their expertise in cross-device ad targeting, a highly sought-after skill in today's competitive job market. This programme equips learners with the knowledge and skills needed to succeed as cross-device ad targeting specialists and make meaningful contributions to their organizations and clients.

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Course details

• Cross-Device Ad Targeting Fundamentals and Strategies
• Attribution Modeling for Cross-Device Campaigns
• Data Privacy and Compliance in Cross-Device Advertising
• Advanced Techniques in Cross-Device Identifier Management
• Programmatic Buying and Cross-Device Optimization
• Measuring and Analyzing Cross-Device Campaign Performance
• Mobile App Targeting and Retargeting
• Understanding and Leveraging Cross-Device Data

Career path

Certified Specialist Programme in Cross-Device Ad Targeting: UK Career Roles Description
Programmatic Advertising Manager (Cross-Device Targeting) Manages and optimizes programmatic ad campaigns across multiple devices, leveraging cross-device targeting strategies for maximum ROI. High demand for specialists with proven success in attribution modeling.
Data Analyst - Cross-Device Attribution Analyzes cross-device data to measure campaign effectiveness and identify areas for improvement. Requires strong analytical skills and experience with data visualization tools. Expertise in cross-device attribution modeling is crucial.
Digital Marketing Specialist - Cross-Device Develops and implements integrated digital marketing strategies encompassing cross-device targeting techniques to reach diverse audiences. Focus on delivering measurable results across multiple platforms.
Senior Cross-Device Targeting Strategist Leads the development and execution of advanced cross-device targeting strategies, guiding junior team members and collaborating with clients. Deep understanding of the digital advertising ecosystem is a prerequisite.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN CROSS-DEVICE AD TARGETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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