Executive Certificate in 360° Digital Advertising
-- viewing nowExecutive Certificate in 360° Digital Advertising equips marketing professionals with cutting-edge skills. This intensive program covers search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and programmatic advertising.
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Course details
• Search Engine Optimization (SEO) Fundamentals & Advanced SEO
• Paid Search Advertising (PPC) with Google Ads & Bing Ads
• Social Media Marketing & Advertising (SMM & SMA) across Platforms
• Programmatic Advertising & Display Advertising
• Data Analytics & Measurement in Digital Advertising
• Mobile Advertising & App Marketing
• Email Marketing & Automation
• Content Marketing & Digital Storytelling
Career path
Career Role | Description |
---|---|
Digital Marketing Manager (Search Engine Optimisation, Pay-Per-Click) | Develop and execute comprehensive digital marketing strategies, leveraging SEO and PPC for optimal brand visibility and lead generation. Extensive experience in keyword research and campaign management is crucial. |
Social Media Specialist (Social Media Marketing, Content Marketing) | Craft engaging social media content, manage community interactions, and track campaign performance across various platforms. Strong understanding of social media analytics and algorithm optimization is essential. |
PPC Specialist (Pay-Per-Click Advertising, Google Ads) | Manage and optimize paid search campaigns across different search engines, focusing on improving ROI and maximizing conversion rates. Expertise in Google Ads and other PPC platforms is a must. |
SEO Specialist (Search Engine Optimisation, Technical SEO) | Implement on-page and off-page optimization strategies to improve website rankings in search engine results pages. A solid understanding of technical SEO and link building is required. |
Data Analyst (Digital Marketing Analytics, Google Analytics) | Analyze website traffic and marketing campaign data to identify trends and provide insights that inform strategic decision-making. Proficiency in Google Analytics and other data analytics tools is critical. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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